Program Description
The Bachelor of Marketing, Tourism and Hospitality Management is a 4-year full time degree that prepares graduates for management positions in a wide variety of careers in the rapidly growing tourism industry.
Its strengths are its rigorous grounding in tourism and hospitality management, strategic management principles, startup business and business statistics; its hands-on industry training and employment experience; and its development of students’ leadership, management and communication skills.
In addition, the degree includes units that are contextualized to the PNG Industry and requirements. This enables the Papua New Guinean specialization in tourism and hospitality and have a further range of employment options in the field of marketing.
This program is offered on-line as well.
Program Objectives
Upon completion of this program students will have a rigorous grounding on:
- understand the Papua New Guinea Tourism Industry.
- Gain Hospitality management skills
- Customer service excellence.
- appreciate cultural diversity and demonstrate the ability to interact respectfully with individuals of other ethnic backgrounds.
- Plan and organize and execute various types of events.
Course Fees
K18,000 and K2,500 upfront payment on Registration.
Diploma (2 Years) Programs
| Year | Course Code | Semester 1 | Contact Hours/week | Credit Points |
| ONE | ACADTNH0101 | Principles of Marketing | 5 | 15 |
| ACADBUS0101 | Principles of Business Management | 5 | 15 | |
| ACADBUS0103 | Personality Development | 5 | 15 | |
| ACADTNH0102 | Tourism, Hospitality and Events Management | 5 | 15 | |
| Course Code | Semester 2 | Contact Hours/week | Credit Points | |
| ACADTNH0203 | Marketing Research | 5 | 15 | |
| ACADTNH0204 | Hospitality Marketing Management | 5 | 15 | |
| ACADBUS0206 | Business Maths | 5 | 15 | |
| ACADHRM0101 | Principles of Human Resource Management | 5 | 15 |
Total Credit Points: 120 CP
Diploma Programs (Continue)
| Year | Course Code | Semester 1 | Contact Hours/week | Credit Points |
| TWO | ACADTNH0105 | Sustainable, Tourisms Enterprises and Destinations | 5 | 15 |
| ACADTNH0106 | Services Marketing and Management | 5 | 15 | |
| ACADTNH0107 | Tourism and Hospitality Operational Studies 1 | 5 | 15 | |
| ACADBUS0109 | Business & Academic English | 5 | 15 | |
| Course Code | Semester 2 | Contact Hours/week | Credit Points | |
| ACADTNH0208 | Applied Tourism Management and Marketing Project | 5 | 15 | |
| ACADBUS0211 | Business Law | 5 | 15 | |
| ACADTNH0209 | Tourism and Hospitality Operational Studies 2 | 5 | 15 | |
| ACADBUS0213 | Business Statistics | 5 | 15 |
Total Credit Points: 120 CP
Associate Degree (Continue)
| Year | Course Code | Semester 1 | Contact Hours/week | Credit Points |
| THREE | ACADTNH0110 | Tourism Marketing Management | 5 | 15 |
| ACADBUS0115 | Entrepreneurship & Small Business | 5 | 15 | |
| ACADBUS0116 | Consumer Behaviour | 5 | 15 | |
| ACADBUS0117 | Company Law | 5 | 15 | |
| Course Code | Semester 2 | Contact Hours/week | Credit Points | |
| ACADBUS0218 | Global and Asian Marketing | 5 | 15 | |
| ACADBUS0219 | Strategic Management | 5 | 15 | |
| ACADTNH0211 | Economics of Tourism | 5 | 15 | |
| ACADTNH0212 | Event Management and Marketing | 5 | 15 |
Total Credit Points: 120 CP
Bachelor Degree (Exit Point)
| Year | Course Code | Semester 1 | Contact Hours/week | Credit Points |
| FOUR | ACADTNH0113 | Tourism Policy PNG | 5 | 15 |
| ACADTNH0114 | Legal Aspects of Tourism in PNG | 5 | 15 | |
| ACADTNH0115 | Applied Tourism and Hospitality Management | 5 | 15 | |
| ACADTNH0116 | Market Analysis | 5 | 15 | |
| Course Code | Semester 2 | Contact Hours/week | Credit Points | |
| ACADTNH0217 | Distribution & Strategic & Retail Channels | 5 | 15 | |
| ACADTNH0218 | Customer Experience Management | 5 | 15 | |
| ACADTNH0219 | Strategic Marketing Management | 5 | 15 | |
| ACADTNH0220 | Strategic Management in Tourism & Hospitality | 5 | 15 |
Total Credit Points: 120 CP